items_header

Open projects

Projects available to all portals

Salanga
Ottawa, Ontario, Canada
CM
Christina Masching She / Her
Partnership Director
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Advertising Digital marketing Lead generation Social media marketing
Project scope
What is the main goal for this project?

The main goal for this project is to create a comprehensive LinkedIn campaign strategy for Salanga. This will involve researching the company's target audience, creating content that resonates with the target audience, and developing a plan for how to best reach the target audience.


What tasks will learners need to complete to achieve the project goal?

The tasks learners will need to complete to achieve the project goal include:


- Researching Salanga's target audience and understanding their needs.


- Developing content that resonates with the target audience.


- Creating a plan for how to best reach the target audience.


- Creating a budget for the campaign.


- Implementing the campaign and tracking its success.


How will you support learners in completing the project?
  • We will provide mentoring support throughout the duration of the project
  • Access to Canva and other tools that may help with creating materials
What skills or technologies will help learners to complete the project?

Skills needed to successfully complete the project include:


- Knowledge of LinkedIn and its features.


- Understanding of marketing principles.


- Ability to create content that resonates with the target audience.


- Ability to track and analyze data.


- Knowledge of budgeting and financial management.

About the company

We provide consulting support to NGOs and have a SaaS (Kinaki.ca) for data analysis for non-profits.