Skintek, a company specializing in innovative skincare solutions, aims to enhance its brand awareness and marketing strategies. The project focuses on analyzing current marketing efforts and identifying areas for improvement to increase brand visibility and customer engagement. Learners will apply their knowledge of marketing principles to develop a comprehensive marketing strategy that aligns with Skintek's brand values and target audience. The project involves researching industry trends, analyzing competitor strategies, and proposing creative marketing campaigns. The goal is to create a strategic plan that Skintek can implement to strengthen its market presence and attract a larger customer base.

Key tasks include:

- Conducting a SWOT analysis of Skintek's current marketing efforts.

- Researching and identifying key industry trends and competitor strategies.

- Developing a creative marketing campaign proposal.

- Presenting findings and recommendations to Skintek's marketing team.

The deliverables for this project include a detailed marketing strategy report and a presentation to Skintek's marketing team. The report should include a SWOT analysis, industry trend insights, and a proposed marketing campaign. The presentation will summarize the findings and recommendations, providing Skintek with actionable strategies to enhance their brand awareness and marketing efforts.