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Getson Group
Ottawa, Ontario, Canada
Evan Getson
Evan Getson He / Him
Director
2
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Market research Market expansion Product or service launch Marketing strategy
Project scope
What is the main goal for this project?

WicWac is a platform that connects consumers with in-home service providers, offering a convenient and seamless experience from booking to payment. Our app simplifies the process of finding and hiring local businesses for a wide range of services, including home repairs, health providers, pet care, and more. For service providers, WicWac provides the benefits of having their own app without the need for time-consuming and costly development. With no monthly fees, WicWac aims to build a strong community and serve its purpose of connecting consumers and service providers.


The main goal of this project is to compile a comprehensive list of service providers and in the students' city, community, and area, as well as vocational training providers. The students will be responsible for conducting market research, including outreach activities to engage service providers and demonstrate the benefits of joining the WicWac platform. Additionally, the students will identify key stakeholders within vocational schools responsible for partnerships and procurement.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Research and Compile Service Provider List
  • Research and Compile Vocational School List
  • Create a market validation survey
  • Perform outreach to validate solution solves their problem.
  • Present final list of all interested parties who would like to be onboarded as early adopters.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • The customer segments our brand primarily caters to.
  • Information about our products/services.
  • Input on choices, problems or anything else the students might encounter.
  • Expert-led Training


High-performing students will be given the opportunity to extend their internships, as well as introductions to our network of clients in their field.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Market research and analysis.
  • Customer feedback outreach.


Nice to haves for students include

  • Previous marketing or sales-related experience.
  • Ability to quickly learn new systems

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

About the company

The Getson Group is a consulting company that works with small and medium enterprises on funding strategy. We work with primarily 'fundable' companies that have established some traction in the market, but have recently opened up our pipeline to startups seeking early stage funding support.

Our group works closely with clients to develop business strategy, and our tactical approach to funding has helped our clients raise over $10M in non-dilutive funding.