Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our company is looking for students to work on our digital marketing strategy.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
- What is the main goal for this project?
-
Our company is looking for students to work on our digital marketing strategy.
We would like to collaborate with students to review and post content promoting our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, it is beneficial to be familiar with:
- Business marketing and brand awareness
Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.chrisoda.ca
- Food & beverage
What is Chrisoda?
Chrisoda is the evolution of pop, delivering what today’s health conscious consumer is looking for:
lower sugar
clean, simple recognizable ingredients
functionality (apple cider vinegar)
exceptional taste
Chrisoda is available in 3 flavours: pear ginger, rhubarb and vanilla, as well as raspberry.
What makes it taste so great?
We take cold pressed fruit juice, a splash of organic apple cider vinegar, and a little organic cane sugar. That cold ferments for a couple of weeks. Then we add sparkling water. The result is a drink with a deep, delicious, sweet and sour flavour profile you can feel good about chugging.
Why Did We Make it?
Chrisoda is a product from Manning Canning, founded by husband and wife team Christine Manning and James Houston, Toronto makers of jams, jellies and pickles. We were always experimenting with fruits, vegetables and vinegars in various forms.
When James quit drinking a decade ago, he complained constantly about how few non alcoholic options there were. There is only so much Perrier and Diet Coke you can drink, and he just wasn’t into turmeric elixirs.
So Christine started making a version of shrub with fruit juices and vinegars. It was so popular at shows and markets that customers asked for a ready to drink version, and Chrisoda was born!
Why is it called Chrisoda?
We went through several names for this product, all of which had IP issues (which is a whole other story) but in the early days when we were just making it for ourselves, James always called it Chrisoda (as in “babe, can you make me a Chrisoda?”). When it came time for branding and packaging, both the agency and Christine said that it would NEVER be called Chrisoda. But after many rounds with the lawyers and trademark people for all the other names, Chrisoda won the day!