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HigherEd Insight LLC
McLean, Virginia, United States
Patricia Steele
Principal & Founder
1
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Customer segmentation Lead generation Marketing strategy
Project scope
What is the main goal for this project?

As a company, we serve the nonprofit sector. In the next phase of our work, we want to get to know our clients more extensively and understand their budgets, scope, staffing, resources, and goals. With your help, we hope to assess our customer landscape to gather this data on current clients and assess areas where we could expand.


This will involve several different steps for the students, including:

  • Researching the target market through a review of annual reports, 990s, and industry databases
  • Conducting a landscape assessment of existing and potential clients in the field
  • Compile a report and presentation of findings with recommendations.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities.

  • Research our target market through primary and secondary sources
  • Identify a detailed report on organizations.
  • Create a report including all research and recommendations

Final deliverables should include

  • A final presentation that provides an overview of all research, findings, data, and analysis with recommendations
  • A slide deck to be presented to the project manager explaining the recommendations.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What does our company currently offer and how are we seeking to expand?
  • Who are our competitors? What products/services do they provide that are similar to ours?
  • Input on choices, problems, or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Market research.

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

About the company

Higher Ed Insight (HEI) is a woman-owned small business that offers services in strategic learning, evaluation, custom research, and facilitation. HEI’s team includes skilled applied researchers and facilitators with a range of expertise focused on improving education and workforce outcomes.

Our Focus and Commitment
HEI is dedicated to helping every client become a learning organization or entity, and maximizing their use of data for programmatic and organizational strategic planning and decision making.

Experience and Services
Since 2010, our team has served hundreds of clients in the education and workforce sector, including federal, state, and nonprofit entities. We have a wealth of content expertise in the areas of College Access and Success, STEM Education, Career Technical Education, Rural Education, Workforce Development, and Adult Learners. Our services focus on organizational learning and span the following categories:

> Strategic Learning
> Program Evaluation + Planning
> Custom Research Studies + Literature Reviews
> Meeting Facilitation (Virtual + In-person)
> Strategic Planning Meetings + Events
> Quantitative + Qualitative Analysis
> Survey Development + Administration