Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.
We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.
This will involve several different steps for the students, including:
- Researching the brand identity.
- Logo and name proposals that reflect who we are
- Work to create a branding guide for us to reference
- Help create prototypes using software tools that can be implemented in our marketing
- Research into the competitors to see what they are doing.
- Creating custom branding sheets with colours and logos.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Research into brand
- Logo ideas
- Brand reference
- Prototypes for us to use
Bonus steps would include:
- Custom material for us to use later on
Final deliverables should include
- A start to a brand sheet and guide for us to reference
- Prototypes of the logos made with software
- What is the main goal for this project?
-
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.
We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.
This will involve several different steps for the students, including:
- Researching the brand identity.
- Logo and name proposals that reflect who we are
- Work to create a branding guide for us to reference
- Help create prototypes using software tools that can be implemented in our marketing
- Research into the competitors to see what they are doing.
- Creating custom branding sheets with colours and logos.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Research into brand
- Logo ideas
- Brand reference
- Prototypes for us to use
Bonus steps would include:
- Custom material for us to use later on
Final deliverables should include
- A start to a brand sheet and guide for us to reference
- Prototypes of the logos made with software
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Access to personnel, website analytics, sales and brand collateral, and more
- Names of competitors to understand the market
- Work within the student's software expertise
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Understanding of adobe
- Research
- Branding
- Graphic design.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.covencreations312.com
- 0 - 1 employees
- Apparel & fashion, Consumer goods & services, Cosmetics & beauty, Retail
Coven Creations is a product of hope and necessity. After being laid off in October 2022, it became clear that I needed to create my own job and thus Coven Creations was born.
My top focus:
• Sustainability | Glass not plastic, recycled products, etc.
• Quality | Higher end ingredients
• Lovability | Scents and products you can love and believe in
Any students that work with Coven Creations will be fully supported by me (Meghan) in any way possible. Whether that's 1:1 meetings, letters of recommendation, shoutout on my social medias, etc. I want to make sure that I'm setting you up for success the best way I can!