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R&B Retreats
Ottawa, Ontario, Canada
RT
Roland Tiamuh He / Him
President
(8)
4
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Design & creative Advertising Customer segmentation Digital marketing Creative writing Social media marketing
Project scope
What is the main goal for this project?

We would like students to help us with creating content that will focus on attracting customers to our cottages for short term rentals in a fishing region. We will ensure the student has a clear understanding of our vision, mission, and sector.

· R&B Retreats is a vacation rental real estate company that offers tourists accommodation/lodging in Gracefield, Quebec, on Lac Heney.

· R&B Retreats aims to create affordable, modern, moderately-priced rental cabins


Ultimately, you are expected to employ strategies to highlight the fishing opportunities and make our properties stand out. You will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.


If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.


What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Write blog articles, email newsletters/sequences and other content pieces on assigned topics
  • Assist with a social media video launch to promote our organization
  • Evaluate recent successful user-generated campaigns, preferably in our sector
  • Identify media outlets that are most beneficial to share our story
  • Brainstorm creative and engaging social media strategy
  • Create unique graphic designs
  • Create engaging content
  • Hashtag Research
  • Scheduling posts
  • Engaging with your target audience (Instagram)
How will you support learners in completing the project?

Students will work closely with the R&B Retreats owners who will supervise and make themselves available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

What skills or technologies will help learners to complete the project?

A student or team with excellent writing and video skills would be the ideal candidate for this project.

We will work with the student to decide which platform makes more sense and can be managed:

·        Instagram

·        Facebook

·        Pinterest

·        Tik Tok

·        LinkedI

About the company

R&B Retreats provides high quality unique vacation rental units in Gracefield, Quebec. R&B cottages and cabins offer year round living conditions reflective of the growing need for eco-affordable destinations featuring modern interior design and the outdoors. Our company is dedicated to a living environment in which fishing enthusiasts and vacation renters can enjoy the comforts of home and all the benefits, including attractive decor, and connect with nature. Unlike many other vacation rentals in the area solely concerned with turning profits, our primary objective at R&B is to maintain the highest level of customer satisfaction that is achievable. Vacationers safety, happiness, and comfort are our main goals. R&B maintains competitive market prices, while working toward expanding the number of units provided, and increasing total profits earned. The company is expanding and launching new products in 2023.