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Trine Mikkelsen
Social Entrepreneur - Co-Founder and CEO of a Community Building Tech Startup WeVillage | Compassionate Innovator | SheEO Activator | Systems Change | Mom 5
Preferred learners
  • Anywhere
  • Academic experience
Market research Product or service launch Social media marketing
Project scope
What is the main goal for this project?

We are a Montreal-based community-building & co-living platform with features and a culture that facilitate and deepen in-person safe connections for families, especially single parents and newcomers feeling burned out and alone, where they can give and receive trusted and reliable family-like support, fostering a real sense of belonging . . . one neighbourhood at a time. We are a social enterprise, both online and in-person, in collaboration with D3 Innovation Hub and the Refinery. We wish to facilitate healthy, resilient, sustainable living between families and take the guesswork out of community building.

We presently have a pilot of 300 families in a closed Facebook group and are now ready to transition off of that platform onto our own online community and App. We will soon be launching our new branding and social media presence.

----->>> Here is a presentation that further details what we are and what we do: LINK

What tasks will learners need to complete to achieve the project goal?
  • Establish strategic social media marketing solutions
  • Leverage different platforms (Fb public & private, Instagram, Linkedin)
  • Employing Social Media and Content Management programs
  • Maintain landing page (Wordpress)
  • Develop an email funnel
  • Write copy for Newsletter
  • Community outreach
How will you support learners in completing the project?

We are a small team for the moment, yet with every team we work with, we will have regular check-ins with goal setting and sprints to keep us all motivated and moving forward. For us creating an inclusive and healthy working community where we can all show up as our full selves and feel supported is a big part of our business model.

What skills or technologies will help learners to complete the project?


  • Wordpress
  • Mailchimp
  • Slack
  • Canva (or the like)
  • Figma / Miro (or the like)
  • Trello (or the like)
  • various social media platforms

Social Media Platforms

  • Facebook (private group)
  • Facebook (public page)
  • Instagram
  • Linkedin
  • Other platforms to be considered
About the company
  • 2 - 10 employees
  • It & computing, Technology, Marketing & advertising, Individual & family services, Business & management

We are a social enterprise, both online and on the ground, in collaboration with D3 and the Refinery. We’re creating an online p2p community marketplace for medium to long term FAMILY-LIKE community building, where parents, especially single mothers... feeling burned out and alone... can access, trusted and reliable community-help they need by either podding up together or co-live together. Our goal is to facilitate the families in the matching process (AI) with other families so they can find support and belonging, and to empower families by bringing them together and facilitate healthy, resilient, sustainable living between them.

We presently have a pilot of 300 families in a closed FB group, ready to transition onto our own platform and App. We are always looking to collaborate with passionate people who are into social impact and are mission driven. We are eager to work with those that have the sensibilities and broad skillset germane to this kind of community initiative