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Avani
Silver Spring, Maryland, United States
FL
General Manager
Preferred learners
  • United States
  • Academic experience
Categories
Business strategy Market research Competitive analysis Market expansion Product or service launch Marketing strategy
Project scope
What is the main goal for this project?

What we will like to do is to open a new chain of restaurant putting the emphasis on Haitian and Caribbean cuisine. As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors.

Tasks may involve:

  • Creating an unbiased survey with questions regarding consumer experience with Haitian and Caribbean Food and opinions on other competitors. What expectation of the consumer from a new chain of caribbean restaurant
  • Creating effective conversation questions for customer interviews.
  • Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
  • Analyzing trends within primary data collected through the survey and interviews, and reporting on them.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Created a survey about customer experience, perception, and opinions about Haitian and Caribbean cuisine and our largest competitors.
  • Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
  • Created a report on primary and secondary findings of industry trends.
  • Presented all findings to (whoever is running the project).
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • The customer segments our brand primarily caters to.
  • Information about our products/services.
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Environmental analysis.
  • Market research and analysis.
  • Customer feedback outreach.

Nice to haves for students include

  • Previous marketing or sales-related experience.

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

About the company

Food Company/ Restaurant