Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
The main goal of this project is to increase user numbers and visitors to the KMOB1003 radio station and website. This will involve several different steps for the students, including:
- Analyzing the current user base and website traffic.
- Developing strategies to increase user numbers and website visitors.
- Optimizing the website and radio station for better user experience.
- Researching and implementing new marketing techniques.
- Testing the strategies and making improvements based on the results.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the current user base and website traffic.
- Understanding of strategies to increase user numbers and website visitors.
- Identification of areas for future improvement of the website and radio station.
Bonus steps would include:
- Testing the strategies with users and accounting for additional parameters.
Final deliverables should include
- All source code.
- A written report explaining the design process and outcomes.
- What is the main goal for this project?
-
The main goal of this project is to increase user numbers and visitors to the KMOB1003 radio station and website. This will involve several different steps for the students, including:
- Analyzing the current user base and website traffic.
- Developing strategies to increase user numbers and website visitors.
- Optimizing the website and radio station for better user experience.
- Researching and implementing new marketing techniques.
- Testing the strategies and making improvements based on the results.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of the current user base and website traffic.
- Understanding of strategies to increase user numbers and website visitors.
- Identification of areas for future improvement of the website and radio station.
Bonus steps would include:
- Testing the strategies with users and accounting for additional parameters.
Final deliverables should include
- All source code.
- A written report explaining the design process and outcomes.
- How will you support learners in completing the project?
-
Radio Station Manager and The Head of Marketing will work with the team on a bi-weekly basis.
As the owner and founder, I will meet with them at the beginning of the project, midway and at the end.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Website optimization and marketing techniques.
- User experience design and analytics.
- Digital marketing and advertising.
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.kmob1003.com
- Consumer goods & services, Entertainment, Marketing & advertising, Media & production, Public relations & communications
Welcome to KMOB1003, the San Diego-based radio station dedicated to bringing you the best in diverse music
and providing a global platform for artists to showcase their talents. As a family-owned business, we take
pride in reflecting the vibrant and eclectic music scene of our city and beyond.
At KMOB1003, we’re passionate about sharing a wide range of music genres, including R&B, Hip-Hop, Jazz,
Rap, African, Latin American, and more. Our mission is to provide a platform for both emerging and
established artists to share their music and stories with the world.
We strive to create an inclusive and inspiring musical experience for everyone. Through our diverse
programming, we aim to connect with listeners from all walks of life, bringing people together through the
power of music.
In addition to our radio programming, we also love to connect with our community through events and
conversations with artists. We believe that these unique insights into global music and culture give our
listeners a deeper appreciation for the music we play on our station.
With a constantly growing music library and a deep commitment to diversity and inclusivity, KMOB1003 is the
go-to destination for music lovers who want to discover new sounds and support emerging artists.