Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Challenge Outline: How can we market our unique proposition to attract new clients? Together Global has created a new category with our CAT (Cultural Alignment Transformation) programme, that we've spent many years developing. We are in the process of delivering a CAT pilot to a global drinks brand, and based on a successful outcome we will scale up with this organisation and a number of banks.
We'd like help with a marketing strategy that explains the proposition.
Key aims/objectives:
1. Who are Together Global's nearest competitors? What makes them similar or different to us?
2. What marketing collateral can we use to describe our unique service?
3. How can we leverage our Secret Tech Blogger to drive engagement and sales?
4. What marketing tools can we use for our new branch in India (Together Global Business Services India Pvt Ltd) - how will it be different from / complement the UK business?
- What tasks will learners need to complete to achieve the project goal?
-
Due to time restraints, students will not conduct primary research or surveys. Using their critical-thinking and research skills, students should review existing literature, research, and data to make recommendations.
- What is the main goal for this project?
-
Challenge Outline: How can we market our unique proposition to attract new clients? Together Global has created a new category with our CAT (Cultural Alignment Transformation) programme, that we've spent many years developing. We are in the process of delivering a CAT pilot to a global drinks brand, and based on a successful outcome we will scale up with this organisation and a number of banks.
We'd like help with a marketing strategy that explains the proposition.
Key aims/objectives:
1. Who are Together Global's nearest competitors? What makes them similar or different to us?
2. What marketing collateral can we use to describe our unique service?
3. How can we leverage our Secret Tech Blogger to drive engagement and sales?
4. What marketing tools can we use for our new branch in India (Together Global Business Services India Pvt Ltd) - how will it be different from / complement the UK business?
- What tasks will learners need to complete to achieve the project goal?
-
Due to time restraints, students will not conduct primary research or surveys. Using their critical-thinking and research skills, students should review existing literature, research, and data to make recommendations.
- How will you support learners in completing the project?
-
Support provided online - in person by arrangement if required.
- What skills or technologies will help learners to complete the project?
-
Microsoft products - Word, PowerPoint, Excel, etc.
Writing skills
Computer proficiency
About the company
- https://www.togetherglobal.com
- Business & management, Business services, Trade & international business
We're innovators in global team performance. We help global teams achieve remarkable levels of performance and boost engagement levels by getting them 'culturally aligned'.