Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Swing Paints Limited is a family-owned & operated business in Montreal. We've been manufacturing paints, varnishes, and wood finishing products for 57 years under the Circa 1850 brand. We take a hands-on approach to every aspect of our business. Our goal is to produce the highest quality products.
Current Challenge
As a mature product category, we are tasked with attracting new and younger customers. Our industry has revolved around in-person shopping in hardware stores & hobbyists. To build our brand we established our website back in 2000 to create a dialogue with potential customers.
We need help improving our brand name recognition as well as attracting a wider market to the brand & its product offerings.
Desired Outcome
Our goal is to improve our online presence, build our brand name and attract a new audience. We take an educational standpoint towards our industry and so we are not driven by simple e-commerce sales but, rather, by improving the interest in our category as a whole.
- What tasks will learners need to complete to achieve the project goal?
-
To accomplish this, we believe you could focus on:
- Conducting citation/competitive analysis.
- Digital marketing strategy
- Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media, content calendar, etc..
- Students will have the flexibility to be creative in their approach - we encourage their fresh ideas and look to incorporate them into our branding efforts
We want to have a fresh and consistent digital brand presence that reflects our commitment to a flawless guest experience and attracts our target customer.
- What is the main goal for this project?
-
Swing Paints Limited is a family-owned & operated business in Montreal. We've been manufacturing paints, varnishes, and wood finishing products for 57 years under the Circa 1850 brand. We take a hands-on approach to every aspect of our business. Our goal is to produce the highest quality products.
Current Challenge
As a mature product category, we are tasked with attracting new and younger customers. Our industry has revolved around in-person shopping in hardware stores & hobbyists. To build our brand we established our website back in 2000 to create a dialogue with potential customers.
We need help improving our brand name recognition as well as attracting a wider market to the brand & its product offerings.
Desired Outcome
Our goal is to improve our online presence, build our brand name and attract a new audience. We take an educational standpoint towards our industry and so we are not driven by simple e-commerce sales but, rather, by improving the interest in our category as a whole.
- What tasks will learners need to complete to achieve the project goal?
-
To accomplish this, we believe you could focus on:
- Conducting citation/competitive analysis.
- Digital marketing strategy
- Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media, content calendar, etc..
- Students will have the flexibility to be creative in their approach - we encourage their fresh ideas and look to incorporate them into our branding efforts
We want to have a fresh and consistent digital brand presence that reflects our commitment to a flawless guest experience and attracts our target customer.
- How will you support learners in completing the project?
-
The students will have access to the company representative via telephone, email, and virtual conferences as required by the school and course criteria.
- What skills or technologies will help learners to complete the project?
-
- Basic understanding of Marketing Strategies
- Basic understanding of Digital Media
- Basic understanding of Social Media
- Basic understanding of Branding Strateg
- Ability to conduct Competitive Analysis
About the company
- https://www.swingpaints.com
- 11 - 50 employees
- Manufacturing
Swing Paints Limited is a family-owned and operated business located in Montreal, Canada. We have been manufacturing paints, varnishes, and wood refinishing products for the last 57 years. We take a very hands-on approach to every aspect of our business - from the raw materials to the look of each label. Our goal is to produce the highest quality products at the most competitive prices.