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BetterSelf Today
Mumbai, Maharashtra, India
AV
Aditi Verma She / Her
Influencer Relations Manager
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Public relations
Project scope
What is the main goal for this project?

The main goal for this project is to create and maintain relationships with influencers in order to increase brand awareness and promote products and services. This will involve several different steps for the students, including:


- Researching and identifying potential influencers.


- Reaching out to influencers and negotiating deals.


- Creating content and campaigns for influencers.


- Monitoring influencer performance and providing feedback.


- Analyzing data to identify trends and opportunities.


- Developing strategies to improve influencer relations.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- An understanding of influencer marketing and its importance to the company.


- An understanding of the company’s products and services.


- An ability to identify and reach out to potential influencers.


- An ability to negotiate deals with influencers.


- An ability to create content and campaigns for influencers.


- An ability to monitor influencer performance and provide feedback.


- An ability to analyze data and identify trends and opportunities.


- An ability to develop strategies to improve influencer relations.



Final deliverables should include:


- A list of potential influencers and their contact information.


- A report outlining the strategies for improving influencer relations.


- A portfolio of content and campaigns created for influencers.


- A report analyzing influencer performance and providing feedback.


How will you support learners in completing the project?

BetterSelf Today shares a happy space with its employees. It has flexible work hours and an opportunity to be better everyday.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Influencer marketing and its importance to the company.


- Negotiation skills.


- Content creation and campaign management.


- Data analysis and trend identification.


- Strategies for improving influencer relations.



Students will be expected to research and learn more about the above as the project goes along.

About the company

BetterSelf Today is a sustainable E-commerce platform that works towards sustainability.