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Charlotte-Marie Carson
Field Placement Officer & Social Media Dept. Lead, Fashion Business & Management Dept
(1)
2
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Project scope
What is the main goal for this project?

Our team is looking to take our social media presence to the next level in order to drive traffic to our social media pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Constructing a content calendar to upload social media content for the maximum possible traffic .
  • Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

  • Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Compiled a list of the most relevant SEO keywords for us.
  • Created a content calendar to drive traffic to our social media pages.
  • Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
  • Created engaging social media posts using the most efficient SEO keywords..

Bonus steps would include:

  • Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and a content calendar.
  • Designs and writing for several social media posts to be uploaded as per the content calendar.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What SEO keywords are being used by our company now, and which keywords have been used in the past?
  • How do we rank on Google based on different search terms?
  • When and how much do we typically post on social media?
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

  • Digital marketing.
  • Search engine optimization.
  • Social media marketing strategies and trends.

Nice to haves for students include

  • Experience in creating content for SEO.

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

About the company

Centennial College's Fashion Business and Management program will help you develop the skills and knowledge to become a future business leader in the fashion industry. Courses in this business diploma program are unique to the field and will cover topics such as:

The product development and manufacturing process
The evolution of fashion and design, and their relationship to designers, producers and retailers
Ethical, sustainable and innovative practices for leadership in a global fashion industry
Current design trends and technologies to predict sales dynamics for fashion products and services
Marketing and retail promotional strategies based on contemporary consumer psychology concepts
Creative concepts for fashion products and services
Business management fundamentals
Financial practices utilized in the fashion industry;
Computer applications for fashion, such as Microsoft Office and Adobe Creative Suite
E-commerce platforms, etc