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Cybersecurity Sales & Business Growth Strategy for MSSP – Cyberus Systems

Open
Cyberus Systems
Cyberus Systems
Waldorf, Maryland, United States
Samuel Majekodunmi
CEO
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Lead generation Market expansion Sales strategy
Skills
hubspot crm key performance indicators (kpis) google sheets growth strategies buyer persona cold calling finance business networking response rate high potential identification
Details

Cyberus Systems is a Maryland-based cybersecurity startup offering 24/7 Managed Security Services (MSSP) to regulated industries across the DC, Maryland, and Virginia (DMV) region. Our core focus is implementing Zero Trust Architecture and delivering proactive cybersecurity solutions to healthcare, finance, manufacturing, education, and federal organizations.

We seek motivated, business-savvy interns to help accelerate our client acquisition, sales outreach, and growth strategy. This is a unique opportunity to gain hands-on experience in cybersecurity sales and business development at a fast-paced startup protecting some of the most targeted industries in the region.

To support Cyberus Systems’ growth by executing a targeted sales and marketing campaign that includes cold calling, email outreach, and business development strategies to generate qualified leads and secure cybersecurity assessment bookings.

Deliverables

1. Outbound Sales Outreach

  • Develop a target list of potential clients in regulated sectors (e.g., clinics, legal firms, manufacturers).
  • Craft and deliver cold calls and cold emails using tools such as Apollo.io or HubSpot.
  • Follow up on inbound leads and book discovery or assessment appointments.

Deliverable:

πŸ“ˆ Lead Tracker + Appointment Booking Log (CRM spreadsheet or HubSpot report)

2. Sales Playbook Development

  • Create call scripts, email templates, and objection-handling guides tailored to buyer personas (e.g., IT Director at a small clinic).
  • Document common questions and sales scenarios to build repeatable sales motions.

Deliverable:

πŸ“„ Cybersecurity Sales Playbook (PDF or Google Doc)

3. Local Market Penetration Strategy

  • Identify high-potential local events, chambers of commerce, or small business networks in the DMV region.
  • Propose outreach or sponsorship opportunities to raise visibility in the community.

Deliverable:

πŸ“Š Local Engagement Strategy Brief (2–3 pages)

4. Sales Performance Reporting

  • Track KPIs such as lead response rate, meeting conversion rate, and pipeline size.
  • Provide weekly updates and recommendations for optimizing messaging or outreach tactics.

Deliverable:

πŸ“Š Weekly KPI Dashboard (Excel or Google Sheets)

πŸŽ“ Ideal Candidate Profile

This project is ideal for students in:

  • Business Development
  • Marketing & Sales
  • Entrepreneurship
  • Cybersecurity Business Operations

No deep technical knowledge of cybersecurity is required, but interest in the field and willingness to learn about Zero Trust, compliance (HIPAA, CMMC), and MSSP service models is a plus.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://cyberussystems.lovable.app/
Waldorf, Maryland, United States
2 - 10 employees
Technology

Cyberus Systems is a Maryland-based managed security services provider (MSSP) specializing in zero-trust architecture and enterprise-grade cybersecurity solutions tailored to regulated industries. We serve clients across Maryland, Washington D.C., and Virginia, helping small and mid-sized organizations protect their data, infrastructure, and digital assets from evolving cyber threats.

Our services are designed to address the most pressing challenges facing modern businesses:

Compliance with regulatory frameworks like HIPAA, CMMC, NIST 800-171, and FISMA

Protection against ransomware, data breaches, and insider threats

Security for hybrid and remote workforces

Visibility across complex, distributed IT environments.

Our Core Offerings
Cyberus Systems delivers end-to-end cybersecurity services across five core domains:

Virtual CISO (vCISO) – Executive-level security leadership without the full-time cost

Zero Trust Implementation – Network segmentation, access control, and data protection

Endpoint & Application Security – Threat detection, vulnerability management, and secure DevSecOps

Compliance & Risk Management – Audit readiness and ongoing adherence to industry standards

24/7 Threat Monitoring & Incident Response – Real-time detection, alerting, and rapid containment

Our Mission
To empower regulated organizations with proactive, resilient, and intelligent cybersecurity programs that go beyond compliance and build genuine digital trust.

Why Choose Cyberus Systems?
Zero Trust-first approach tailored to modern threats

Deep expertise in healthcare, finance, education, manufacturing, and government sectors

Hands-on advisory combined with powerful technology stacks

Local roots, national-grade security