Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Organisation: Art Yourself Alive
Client Contact: Vikki Parker, Founder, artywisdom@vikkiparker.com
Industry/Sector: Social impact, wellbeing, creative arts
Description: Art Yourself Alive is an advocacy organisation specialising in the use of
creativity to support mental health and wellbeing, through workshops, Doodle Cafe,
podcast & public speaking.
Challenge Outline:
I'd like to tackle the challenge of understanding the language being used by influencers
to express how their service / presence communicates the benefit of engaging in self-
care and supporting your own mental health. I'm particularly interested in the language
that the age range of 18-30 responds to and engages with. The project would focus on
competitor analysis and market understanding of the ways in which mental health is
being talked about in that age range.
- What tasks will learners need to complete to achieve the project goal?
-
Conduct online research and compile findings in line with the following aims
Key aims/objectives:
1. Which influencers are trending for their approach to mental health discussion on
social media (top 25)?
2. Who, of these influencers, is successful in selling / promoting products or services
to support mental health?
a. What are they selling?
3. How does my current marketing for Doodle Cafe and the Art Yourself Alive podcast
need to pivot to attract this demographic? My podcast link is
https://artyourselfalive.podbean.com/
- What is the main goal for this project?
-
Organisation: Art Yourself Alive
Client Contact: Vikki Parker, Founder, artywisdom@vikkiparker.com
Industry/Sector: Social impact, wellbeing, creative arts
Description: Art Yourself Alive is an advocacy organisation specialising in the use of
creativity to support mental health and wellbeing, through workshops, Doodle Cafe,
podcast & public speaking.
Challenge Outline:
I'd like to tackle the challenge of understanding the language being used by influencers
to express how their service / presence communicates the benefit of engaging in self-
care and supporting your own mental health. I'm particularly interested in the language
that the age range of 18-30 responds to and engages with. The project would focus on
competitor analysis and market understanding of the ways in which mental health is
being talked about in that age range.
- What tasks will learners need to complete to achieve the project goal?
-
Conduct online research and compile findings in line with the following aims
Key aims/objectives:
1. Which influencers are trending for their approach to mental health discussion on
social media (top 25)?
2. Who, of these influencers, is successful in selling / promoting products or services
to support mental health?
a. What are they selling?
3. How does my current marketing for Doodle Cafe and the Art Yourself Alive podcast
need to pivot to attract this demographic? My podcast link is
https://artyourselfalive.podbean.com/
- How will you support learners in completing the project?
-
Already assigned
- What skills or technologies will help learners to complete the project?
-
Access to social media platforms
Tik Tok, Instagram, Facebook, Youtube
Understanding and reporting on use of persuasive language and style of communication when talking about mental health
About the company
- https://www.artyourselfalive.com
- Arts, Education, Entertainment, Hospital, health, wellness & medical
Art Yourself Alive is an advocacy organisation specialising in the use of
creativity to support mental health and wellbeing, through workshops, Doodle Cafe, podcast & public speaking.