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Fitch Builders, LLC
Scottsdale, Arizona, United States
MF
President
3
Preferred learners
  • Arizona, United States
  • Academic experience
Categories
Marketing Graphic design Market research Lead generation Product or service launch Marketing strategy
Project scope
What is the main goal for this project?

The main goal of this project is to create an investor pitch deck for Fitch Builders, LLC.

The target audience is an investor who is willing to provide capital in order for Fitch Builders to purchase land to develop, design, and build a new home to sell in a speculative market in exchange for a return on their initial investment. This project will involve researching the company, the industry and its reliant partner industries (real estate, designers, etc), and the product as well as analyzing the market for speculative residential home construction projects, and creating a compelling presentation that outlines the potential of a speculative home build as an investment.


What tasks will learners need to complete to achieve the project goal?

The tasks that learners will need to complete to achieve the project goal include:


- Researching the market for speculative residential home construction projects. What makes for a compelling investment for the target audience? Do not need innate knowledge of the speculative model, just what would be compelling to potential investors in this market.


-Researching the market to determine how/where to reach the target audience


- Analyzing the potential investor of the project and creating a persuasive presentation. Target audience includes investors with higher risk tolerance and with the ability to provide capital from $200K to $1,000,000+


- Developing a financial model to demonstrate the potential return on investment (Fitch Builders already has this model, which can be incorporated into the presentation. PDF example of a portion of this is attached)


- Key Elements of the Deck -

  • Include unique aspects of the speculative opportunity such as relationships with design firms and subcontractors willing to be involved in such a project,
  • Highlight the fact that there will be distinctive architectural elements that will be designed into the project to create a "brand" for the speculative development.
  • Spec homes will be geared towards luxury clientele.


- Developing a timeline for the project.



Final deliverables should include:


- A comprehensive investor pitch deck.


- A marketing strategy to garner interest and release the pitch deck (company website, social media, linkedIn, other trade publications or spaces where potential investors might come across it).

How will you support learners in completing the project?

We will provide full integration and assistance/input throughout the process. Answering questions, reviewing mock-ups and general storyboarding/outlines, providing feedback and content as necessary.

Would be good to have a dynamic presentation media (not just a static pdf deck) but this is not an absolute necessity.

What skills or technologies will help learners to complete the project?

Skills needed to successfully complete the project include:


- Research and analysis skills.


- Investor-focused communication skills


- Presentation and communication skills.


- Marketing and project management skills.



Nice to haves for students include:


Experience with investor pitch decks.

Knowledge of local real estate market

Knowledge of speculative home market

About the company

We are a residential custom home builder and high-end renovation company. Fitch Builders serves affluent areas of the Phoenix metro area generally including Arcadia, Paradise Valley, Scottsdale, and all communities in North Scottsdale (Troon, Silverleaf, Mirabel, etc)