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Hillside Harmony Center
Sedona, Arizona, United States
RS
Robert Spalding He / Him
Owner
1
Preferred learners
  • Arizona, United States
  • Academic experience
Categories
Marketing Advertising Digital marketing Marketing strategy Social media marketing Marketing analytics
Project scope
What is the main goal for this project?

The main goal of this project is to create a social media brand and strategy for Hillside Harmony Center. This will involve several different steps for the students, including:


- Researching the company's current social media presence.


- Developing a brand identity and creating content that reflects the company's mission and values.


- Creating a comprehensive social media strategy that outlines the goals, objectives, and tactics for each platform.


- Developing a content calendar and creating content for each platform.


- Analyzing the performance of the content and making adjustments as needed.


80 Hours of Work.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Creation of a brand identity and content that reflects the company's mission and values.


- Development of a comprehensive social media strategy that outlines the goals, objectives, and tactics for each platform.


- Analysis of the performance of the content and making adjustments as needed.



Final deliverables should include:


- A written report outlining the brand identity and content created.


- A comprehensive social media strategy that outlines the goals, objectives, and tactics for each platform.


- Content for each platform.


- An analysis of the performance of the content and adjustments made.


How will you support learners in completing the project?

We will provide any resources and information needed to complete this project.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Social media marketing and branding.


- Content creation and management.


- Analyzing and measuring social media performance.


- Developing strategies for social media platforms.



Students will be expected to research and learn more about the above as the project goes along.

About the company

The Vortex Visions Show, Sedona Souvenirs Shop, and Party Sedona Booking Agency form an integrated tourist experience located at Hillside Harmony Center in Sedona, Arizona. The Vortex Visions Show is an immersive video experience that educates guests about the vortex energy of Sedona and offers opportunities to explore the Sedona Arts District and book Vortex tours. The Sedona Souvenirs Shop offers a range of locally handmade items and tourist gift items. Party Sedona Booking Agency partners with local tour companies to book tours and earns commissions on ticket sales. By providing engaging experiences and convenient services, we aim to capture the interest of Sedona's seasonal tourists and generate steady revenue streams.