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Sheridan College
Mississauga, Ontario, Canada
CB
Professor
(3)
6
General
  • Undergraduate; 4th year
  • 15 learners; teams of 5
  • 160 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 4/1 project matches
  • Anywhere
  • Academic experience
  • Small to medium enterprise
  • Any
Categories
General Communications Operations Competitive analysis Market expansion Product or service launch
Project timeline
  • January 8, 2024
    Experience start
  • April 20, 2024
    Experience end
Overview
Details

Students analyze an Industry Partner’s environment and existing business plan and subsequently develop an evolved and relevant comprehensive business and operational plan for the organization, through the application of theoretical and applied learning gained throughout the program.

What are the benefits to the client?

  • Fresh new ideas and perspectives
  • Enthusiastic team of students working on your project, advised by experienced faculty
  • Low-cost exploration of new business ideas
  • Explore products or services that are outside of your organization's current business plan
  • Connect with Sheridan College academic community
  • Students will provide approximately 160 hours of work, without financial payment dedicated to solving your problem

During the fifteen-week semester, partners should allow for six class visits, over two hours, in addition to 20hrs of assignment reading, review and student offline questions. It is estimated that for every partner hour invested, the return is x20 free student hrs.

Learner skills
Competitive analysis, Project planning, Business consulting, Business strategy, Marketing strategy
Deliverables

The following assignments are prepared for partner review and feedback:

1) Statement of work (SOW) - project outline and plan

2) Current State Analysis - environmental scan, competitor analysis, company analysis, mission/vision

3) Strategic Plan - SWOT matrix, Strategic Recommendations, Business Objectives, Marketing Strategy, Revenue Model

4) Operations Plan - Marketing Plan, Supply Chain Plan, Human Resources Plan, IT Plan, CSR Plan, Financial Model Forecast, Funding Strategies, Risk Management

5) Executive Presentation

Project Examples

Typical partners are small to medium size companies, across all commercial, non-profit and public industries. They tend to have had a few years in business, although we have entertained start-ups and new ventures.

Previous partners - Examples: City of Brampton, incubator, Clean Air, Atlas 365 Consulting, Rheem Canada, Vox International, Moonbeam Trading Co, Robot Start-up, Personal Banker, Nevvon Inc, IndiGrowth

Students use of a variety of analysis tools including SWOT, environmental scan (PEST analysis), Porter's Five Forces, Competitive Profile Matrix


Required questions to apply

Companies must answer the following custom questions in order to apply to this experience:

Is your project large enough in scope so students can review your existing business plan and develop a relevant comprehensive business and operational plan?

Are you able to dedicate 2 hours every other week to meet with student groups and an additional 20 hours time outside of meetings to review assignments and offline questions from students?