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University Canada West
Vancouver, British Columbia, Canada
AS
Faculty
(6)
6
General
  • Graduate; 1st year
  • 35 learners; teams of 6
  • 15 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 4/4 project matches
  • Canada
  • Academic experience
  • Any company type
  • Any industries
Categories
Marketing Advertising Customer segmentation Marketing strategy Marketing analytics
Project timeline
  • July 17, 2023
    Experience start
  • August 7, 2023
    Proposal
  • September 8, 2023
    Experience end
Overview
Details

This semester students working in groups of 5 to 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Learner skills
Strategy, Presentation, Analysis
Deliverables

Students will submit a 10-15 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf/ppt slide deck summarizing their key findings and recommendations to share with your employees.

15-minute presentation of key findings and recommendations.

Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy.
Required questions to apply

Companies must answer the following custom questions in order to apply to this experience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a bi-weekly office hour with the students about 20 min per team)

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.