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University Canada West
Vancouver, British Columbia, Canada
AS
Faculty
(6)
6
General
  • Graduate; 2nd year
  • 35 learners; teams of 5
  • 20 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1/1 project matches
  • Canada
  • Academic experience
  • Startup, Incubator
  • Technology
Categories
Business strategy Market research Operations Competitive analysis Market expansion Product or service launch
Project timeline
  • July 17, 2023
    Experience start
  • September 8, 2023
    Experience end
Overview
Details

PLEASE, READ ATTENTIVELY BEFORE APPLYING.

Are you a startup company that needs help with strategic development, customer discovery, or ideas for the next steps? Startup organizations have a unique set of risks and advantages, which informed business owners know how to leverage; staying lean and nimble is key in achieving startup success.

In this project, students working in teams will apply their knowledge of lean startup methodologies and business strategy to recommend strategic changes that will accelerate your organizational growth and reactivity.

Deliverables

Final deliverables include:

  • A 15-20-minute presentation and a short report on recommendations focused on the defined topic.
Project Examples

PLEASE, READ ATTENTIVELY BEFORE APPLYING.

Based on a mix of internal factors such as your products and services, operational practices, budget, and business goals, and external factors such as the state of the industry, student teams will provide you with an analysis of your current situation, competitive positioning, or product development cycle and recommend changes to optimize your business strategy.

Examples include, but are not limited to:

  • Analyzing your product development cycle including learning processes, customer discovery, hypothesis testing, and other internal processes to suggest improvements.
  • Analyzing the competitive environment in your industry.
  • Creating a Business Model Canvas for an existing or potential business and outlining strategic changes to your organization’s value proposition.
  • Optimizing business processes and strategies.
Required questions to apply

Companies must answer the following custom questions in order to apply to this experience:

Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)

Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (second or third week).

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 20 min per team)

Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.