Advertising Consultancy (Creative Brief / etc.)
MKTG 440:
Closed
Pittsburg, Kansas, United States
General
- Undergraduate; 3rd year, 4th year
- 30 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 2/2 project matches
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Project timeline
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September 18, 2023Experience start
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December 5, 2023Experience end
Overview
- Details
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A team of student-consultants will research your target consumer for a specific product or service, identify important business insights, and co-draft creative briefs, and/or press release, or the equivalent for your organization.
- Deliverables
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The final project deliverables are:
- A 2-page creative brief (and/or press releases) with in-depth, actionable and non-obvious findings regarding the target consumer
- A 10-to-12 minute presentation that illustrates the research process undertaken by the given team
Project Examples
Student-consultants will research your target consumer for a specific product or service to identify new, actionable and non-obvious insights about your target consumers.
Then, they will work as a team to co-draft a creative brief for your organization based on their findings.
Project examples can include:
- Secondary research on your target consumers, e.g. extracting relevant insights from data in industry reports, media, trade press, academic databases and other sources.
- Primary qualitative research on target consumer (possibilities include focus groups, depth-interviews, and field observation).
- Crafting creative briefs (and/or press release(s) with new, actionable insights about your target consumers.
- Integrating promotional initiatives and opportunities that involve positive social and / or environmental impact.