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Pittsburg State University
Pittsburg, Kansas, United States
Linden Dalecki
Educator
(15)
6
General
  • Undergraduate; 3rd year, 4th year
  • 25 learners; teams of 5
  • 20 hours per learner
  • Dates set by teams
  • Learners self-assign
Preferred companies
  • 6/6 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Any industries
Categories
Marketing Advertising Public relations Social media marketing
Overview
Details

A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In this project, a group of students will analyze your current social media presence and propose methods to strategically leverage these tools to achieve your goals.

Deliverables

The final project deliverables could include:

  1. A report detailing the problem, recommended solutions, and an action plan.
  2. A 15-minute presentation with actionable recommendations for your organization's social media strategy.
  3. A package of draft social media pieces and/or SMM influencer related content.
Project Examples

Based on your organization's current needs and goals, students will develop a custom social media strategy. The plan can be designed from scratch or it build on your existing strategy.

The strategy may include, but is not limited to:

  • Conducting an audit of your current social media presence.
  • Curate a list of potential micro-influencers likely to align with your brand.
  • Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
  • Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
  • Conducting an assessment of the effectiveness of your current communication channel(s).
  • Identifying best practices to reach a new target audience.
  • Identifying best practices within your current market segment to achieve a larger market share.
  • Developing a 3-month social media calendar.
  • Creating example social media posts.
  • Integrating initiatives and opportunities that involve positive social and / or environmental impact.