Open experiences

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Strayer University
Herndon, Virginia, United States
Dr. Jim Ruether
Professor
(8)
5
General
  • Undergraduate; 3rd year, 4th year
  • 20 learners; teams of 4
  • 50 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 2/2 project matches
  • United States
  • Academic experience
  • Any company type
  • Any industries
Categories
Business strategy Market research Project management Competitive analysis Digital marketing Marketing strategy
Project timeline
  • July 5, 2023
    Experience start
  • July 13, 2023
    Project Scope Meeting/Kickoff
  • August 4, 2023
    Mid-Point Check-Ins with each team
  • September 11, 2023
    Experience end
Overview
Details

What business or marketing process, organizational or management improvements can you implement to help you achieve your business goals? In this project, a team of students in the Bachelor of Business Administration program will help you develop a solution for a business-related opportunity you may be facing.


Beginning in July, teams of 4-6 students will work with your organization to support you with achieving your key business objectives by developing a recommended plan of action.

Deliverables
  • Project plan and weekly status reports
  • Final project report with recommendations and an executive summary
  • Presentation of recommendations from some or all teams based on your selection (via a virtual webinar format)
Project Examples

Management: 

  • Develop a project plan, business and marketing plan for a business
  • Propose a plan to improve leadership strategies or behaviors, leadership development, or create a training plan
  • Develop a solution to an ethical dilemma that a company is facing
  • Assess operational strategies and practices

Human Resources Management:

  • New job position requirements analysis and job description development, needs analysis for training and development proposals, compensation practice review
  • Potential human resources strategies if an organization is considering going global (or already has global operations): unify company culture, reduce turnover, recruitment, on-boarding, etc.

Project Management:

  • Project planning and management – charter, timeline development, success strategies for project teams, work breakdown structure development
  • Propose strategies to improve project performance, risk management plans to address a given challenge
  • Assess supply chain management challenges
  • Examine and present ways to address challenges related to evaluating, acquiring, and implementing technology

Marketing:

  • Marketing communications- sample advertisement, consumer behavior analysis for a new product (likely purchasers, strategies that align to consumers)
  • Positioning statement, motto for a brand
  • Marketing Mix – product, price, place, and promotion
  • SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.
  • Marketing strategies based on markets, segments, and customer value and an implementation plan for that strategy with measures for performance

Social Media Marketing:

  • Social media strategy and digital strategies (not print) for a marketing campaign, measuring the performance of campaign, constructing a strategy for managing top-selling products and services, and selecting a delivery platform
  • Social media marketing plan including platform selection, target market considerations, messages and hashtags, and how to assess effectiveness
Required questions to apply

Companies must answer the following custom questions in order to apply to this experience:

Will you be available to answer student queries?