BC Ballet: Digital Content Creation (2024 May Phase 1)

Project Objectives: Understand BC Ballet’s repertoire, performances, educational programs, and community initiatives. Learn about our marketing goals and target demographics. Investigate factors that contribute to high-quality digital content in the arts sector. Explore best practices for engaging social media posts and compelling advertising messages. Recommend and implement improvements to existing social media and advertising content. Design and create new social media posts and advertising messages. Propose and design innovative digital content ideas not previously utilized.