The main goal for the project is to provide high-quality photography content for Will2Well Inc. to showcase their virtual gym services, community environment, and comprehensive wellness programs. The photography should capture the essence of the company's vision and mission, emphasizing personalization, community, empowerment, and comprehensive wellness.

To achieve the project goal, learners will need to complete the following tasks:

- Identify and select key moments and aspects of the virtual gym, group, personal, life, and nutrition coaching to photograph.

- Develop a project budget specific to the photography needs, including equipment, travel, and editing costs.

- Create a detailed timeline for photography before, during, and after the virtual gym events and coaching sessions.

- Formulate a marketing plan to showcase the photography content, including social media, website, and promotional materials.

- Coordinate with event planners, vendors, and other photographers as needed to ensure comprehensive coverage.

- Develop a post-event plan for editing, distributing, and utilizing the photographs to align with the company's vision and mission.

-The project requires on-site presence on July 7, 2024

• Insights into event planning and expectations for photography.
• Information on key moments and individuals of interest at the event.
• Guidelines on Will2Well's brand image and how the photographs should reflect this.
• Feedback and advice on photography techniques and strategies as needed.