Engage with KARA to create/execute a strong social media strategy across multiple platforms

Open
Kids At Risk Action (KARA)
Minneapolis, Minnesota, United States
Mike Tikkanen
Executive Director
(58)
4
Project
Academic experience
160 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Digital marketing Community engagement Social media marketing Public health Social justice
Skills
child protection distributed computing social media strategy content strategy social media management psychological trauma social media content digital marketing research social media
Details

The Kids At Risk Action (KARA) organization seeks to enhance its social media presence by effectively distributing its extensive content library, which includes books, videos, research, and writings on child abuse and trauma, mental health, and child protection. The goal of this project is to develop a systematic approach to sharing this valuable content with a broader audience, thereby increasing awareness and engagement. The project will involve analyzing KARA's current social media strategies, identifying areas for improvement, and designing a streamlined content distribution system. This system should be user-friendly and adaptable, allowing KARA to efficiently manage and update their social media content. The project will provide learners with the opportunity to apply their knowledge of social media management, digital marketing, and content strategy in a real-world context.

Deliverables

The project deliverables include a comprehensive report detailing the analysis of KARA's current social media strategies and its evolving content distribution system.


Additionally, implementation of system improvements will be done simultaneously.


The team will also create a set of guidelines for KARA to follow in implementing and maintaining the system. These deliverables will ensure that KARA can effectively reach a wider audience with their important content.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Partnerships for the goals

About the company

Company
Minneapolis, Minnesota, United States
11 - 50 employees
Legal, Government, Education, Non-profit, philanthropic & civil society, Public relations & communications
Representation
Sustainable/green Social Enterprise Community-Focused

KARA’s mission is to support the people, policies, and programs that make life better for abused and neglected children by creating awareness, initiating programs and conversations that involve the community in ending childhood trauma and generational child abuse.