Sweetlife Flora is seeking a multidisciplinary student team to help reimagine the digital customer experience for a growing Canadian houseplant and lifestyle brand. Over the course of this project, students will work collaboratively to transform an existing e-commerce website into a more visually engaging, user-friendly, accessible, and conversion-focused platform. Using insights from a professional website audit, students will help redesign website aesthetics, improve navigation and SEO performance, and create an innovative AI-driven landing page experience that guides customers toward personalized plant recommendations based on their lifestyle, environment, aesthetic preferences, and plant-care experience.

This project offers students the opportunity to gain hands-on experience in UX/UI design, digital marketing, e-commerce strategy, accessibility, SEO, customer journey mapping, and emerging AI-assisted web experiences. Students will contribute to a real business with an established audience while building portfolio-ready work that blends creativity, strategy, and technology. The overall goal is to improve online sales, increase brand awareness, and create a more intuitive and interactive shopping experience for customers.

Sweetlife Flora’s e-commerce website and customer journey experience. Students will apply creative problem-solving, user experience design, and digital strategy skills to develop recommendations and implement selected improvements that support increased customer engagement, accessibility, and online sales performance.

Expected deliverables may include:

1. A review and summary of findings from the existing external website audit
2. Recommendations for website redesign, navigation improvements, and updated visual aesthetics
3. Wireframes, mockups, or prototypes for key redesigned website pages
4. SEO and accessibility improvement recommendations aligned with best practices
5. An optimized customer journey strategy focused on improving ease of navigation and product discovery
6. A concept and workflow for an AI-driven landing page experience that guides customers through a personalized plant recommendation process
7. Suggested question pathways, logic flows, and user interaction concepts for the AI experience
8. Implementation of selected website updates and design improvements within the existing e-commerce platform
9. A final presentation summarizing research, strategy, implemented changes, and future recommendations

Students will also gain experience working collaboratively in a real-world client setting, balancing strategy, creativity, technical implementation, and user-centered design principles within a defined project timeline.