Project Scope

Global expansion • Scenario planning • Competitive intelligence • Revenue modeling

Categories

Market expansion • Strategic planning • Competitive intelligence • Financial modeling • International business

Skills

advanced competitive analysis • PESTLE • scenario planning • entry frameworks • financial modeling • positioning • risk management • strategic decision making

Details

Example summary - please erase and replace with your own company information*

StratInsights Analytics is preparing to expand its predictive analytics SaaS platform into Latin America and Southeast Asia. They need a comprehensive market entry strategy that considers local regulations, competition, price sensitivity, and partnership models.

Graduate teams will conduct deep market research, evaluate competitors, build revenue scenarios, and design the recommended entry strategy and roadmap.

• Regional market analysis
• Competitive intelligence report (pricing benchmarks, positioning maps, feature comparisons)
• Three entry scenarios with revenue projections & risk assumptions
• Global entry strategy including:
• Recommended entry pathway
• Localization strategy
• Pricing & distribution model
• Partnership opportunities
• 12–24 month expansion roadmap

Week 1 – Regional Assessment & Market Intelligence (8–10 hrs/student)

• Kickoff with company
• Team charter complete
• Conduct PESTLE for company area
• Research regulatory requirements
• Begin competitor identification

Week 2&3 – Deep Competitive Analysis & Positioning (8–10 hrs/student)

• Complete competitive intelligence
• Build pricing and feature comparison
• Draft market maturity assessment

Week 3&4 – Scenario Modeling & Strategy Development (10–12 hrs/student)

• Build 3 market entry scenarios (optimistic, conservative, baseline)
• Model revenue projections & risks
• Draft global entry strategy

Week 4&5 – Final Roadmap & Executive Presentation (8–10 hrs/student)

• Finalize strategy and scenarios
• Develop 12–24 month roadmap
• Present findings to leadership