CIBN Connect aims to enhance its digital marketing strategy by creating a compelling series of Facebook ads to promote a newly published book. The project involves understanding the target audience, crafting engaging ad copy, and designing visually appealing graphics that align with the book's theme and message. The goal is to increase the book's visibility and drive sales through targeted Facebook advertising. Learners will apply their knowledge of digital marketing, graphic design, and consumer behavior to develop a cohesive ad campaign. The project will require collaboration to ensure that the ads are consistent in style and effectively communicate the book's value proposition. By the end of the project, the team will have created a series of ads ready for deployment on Facebook.

The deliverables for this project include a series of three to five Facebook ads, each with unique ad copy and graphics tailored to different segments of the target audience. Additionally, a brief report outlining the advertising strategy, target audience analysis, and expected outcomes will be provided. The ads should be designed to capture attention, convey the book's key messages, and encourage potential readers to make a purchase.