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Project scope
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communication planning competitive analysis lead generation marketing strategies market research sales business to business data analysisThis project aims to develop a robust B2B lead pipeline for The Health Insider (thehealthinsider.ca), a Canadian healthcare media company looking to expand its client base of prospective sponsors and advertisers.
Learners will apply their knowledge of marketing strategies and data analysis to identify potential business clients and create a structured approach to engage them.
The team will focus on researching industry trends and competitor strategies to build a targeted list of potential leads.
They will also design a communication plan to effectively reach out to these leads and then book meetings for The Health Insider executive team.
Core tasks:
- Conduct market research to identify potential B2B clients
- Analyze competitor strategies for lead generation
- Develop a targeted list of potential leads
- Create a communication plan for lead engagement
-Contact leads to book meeting
- Present findings and recommendations to The Health Insider
The deliverables for this project will include a comprehensive database of qualified leads, along with scheduled meetings for sales executives.
Additionally, learners will submit a presentation summarizing their approach and recommendations.
Deliverables:
- Comprehensive Lead Development Database
- Strategic lead engagement plan
-Booked meetings
About the company
RSRS is a Canadian leader in record storage and scanning services. Started in 1997, RSRS began offering retiring and relocating physicians across Canada a way to ensure that their patient files were being compliantly retained following a practice closure or relocation. Over the years RSRS gained its reputation for compliant records disposition and now offers businesses in every sector, solutions for storing, scanning and managing their document flow.
RSRS offers hosted document management, enabling businesses to securely access their documents anytime from anywhere in the world.
RSRS also recently entered the space of data analytics, enabling companies to more effectively and strategically market to potential customers more meaningfully and without wastage.