Conference Participant Analysis and Market Expansion Project
Project scope
Categories
Customer segmentation Digital marketing Marketing strategy Marketing analyticsSkills
target audience hubspot crm market penetration competitive analysis managementThe main goal for the project is to conduct a multi-year analysis on the existing conference participants of The Connect Partnership Group. The project also requires a current review of audience segment performance, competitive benchmarketing, and a recommendation for either market expansion or penetration.
- Analyze the existing conference participant data for year-over-year trending, competitive benchmarking, and market penetration.
- Develop a comprehensive report on the analysis findings, including recommendations for which target audiences we should focus on.
- Present the report to the company stakeholders and provide a detailed explanation of the analysis and recommendations.
-Hubspot and Swoogo registration management knowledge an asset
Full access to Adobe suite, Wordpress, Hubspot data. Ample mentorship time avilable upon project set-up, with weekly check ins along the way. I'll commit to making myself personally available.
Supported causes
Reduced inequalitiesAbout the company
We create, finance & produce high-quality events that make progress to humanity
& improve economies. Our events are collaborative efforts that are led by a leadership team made up of expert community members who drive our event vision and program.