Golden Beans Accounting Solutions seeks to identify and engage potential customers interested in learning bookkeeping to enhance their business operations. The project involves developing a strategic outreach plan to attract small business owners who can benefit from bookkeeping education.

Students will apply their marketing and communication skills to create targeted campaigns that highlight the benefits of bookkeeping knowledge. The project will require the team to research the target market and design effective promotional materials.

Core tasks:

- Conduct market research to identify potential customer segments

- Develop a strategic outreach plan

- Create promotional materials for bookkeeping training

- Design and implement a digital marketing campaign

The team will submit a comprehensive report detailing their outreach strategy and campaign results. Additionally, they will provide a set of promotional materials designed to attract potential customers.

Deliverables:

- Comprehensive outreach strategy report

- Set of promotional materials

- Digital marketing campaign analytics