The goal of this project is to build a content marketing strategy that we can apply and action, to increase brand awareness and build engagement. We have a presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. As well as having an education section of our website for articles. But we have no current, clear strategy for optimising engagement and growing these platforms, and we need one.

This will involve several different steps for the students, including:

- Researching and understanding our target audience and their preferences.

- Developing a content marketing strategy to increase engagement and brand awareness.

- Developing a calendar to provide a framework for implementing the content.

- Creating content ideas and/or actual content, for each platform that is tailored to the target audience.

By the end of the project, students should demonstrate:

- Understanding of our target audience and their preferences.

- A content marketing strategy that is tailored to our target audience.

- Content created for each platform that is optimised for engagement.

- An understanding of how to track and measure the success of the content marketing strategy.

Final deliverables should include:

- Target audience/perona analysis

- Content strategy

- Content (and/or content ideas) created for each platform

- Long form article/s which can be cut and repurposed as social media content

- Content calendar

We will be available to meet via Google Meet/Zoom and via email to offer additional insights and support to the students, inlcluding answering questions they may have.

They will be able to look through our full back catalogue of articles and our social media channels to obtain the background information required to begin.