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Vancouver, British Columbia, Canada
Project scope
Project contact
Skills
marketing strategies social media target audience strategic planning value propositions scheduling market trend competitive analysis marketing consumer behaviourThis project involves creating a comprehensive marketing strategy to enhance the visibility of Bass Firewood. Learners will apply their classroom knowledge to develop targeted marketing posts that effectively communicate the brand's value proposition.
The team will focus on crafting engaging content that resonates with the target audience. By analyzing market trends and consumer behavior, learners will tailor their approach to maximize outreach and engagement.
Core tasks:
- Conduct market research to identify target demographics
- Develop a series of marketing posts for social media platforms
- Analyze competitor marketing strategies
- Create a content calendar for post scheduling
- Evaluate the effectiveness of marketing posts through metrics analysis
The deliverables for this project will include a set of marketing posts and a strategic plan. Learners will also provide a report detailing their research findings and strategy rationale.
Deliverables:
- A series of 5-7 marketing posts
- A comprehensive marketing strategy document
- A report on market research and competitor analysis
- A content calendar for social media posts
About the company
BASS Firewood is a local Ontario-based firewood supplier specializing in high-quality kiln-dried firewood harvested from local sources and prepared for efficient burning. Their products are rigorously heat-treated to ensure dryness and maximum heat output, making them a great option for fireplaces, wood stoves, fire pits, and outdoor burning needs. The firewood is delivered directly to your door by trusted handlers, providing convenience and reliable service for customers throughout the region.
Portals
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Vancouver, British Columbia, Canada