The project involves creating a strategic plan to attract new clients for As You Are Therapy & Consulting. Learners will apply marketing principles learned in class to develop effective outreach strategies. This will include designing, managing (and monitoring analytics) and altering advertisements (google and socials) and print materials that align with the company's brand and objectives.

Students will work collaboratively to design and produce flyers, one-pagers, and signage. The project will require them to manage the entire process from concept to final product, ensuring all materials are ready for distribution within the 80-hour timeframe.

Core tasks:

- Develop a client acquisition strategy

- Design print materials such as flyers and one-pagers

- Create signage for promotional purposes

- Design, manage and alter (based on analytics) targeted advertisements (Google and socials)

The deliverables for this project will include a comprehensive marketing strategy document and a set of designed print materials. These materials should be ready for immediate use by the company to attract new clients.

Deliverables:

-Design and manage (based on analytics) advertisements (Google and social)

- Marketing strategy document

- Design flyer

- One-pager

- Signage design