Lamb Telecom is in the process of developing a new software product and seeks to understand its potential market viability. The project aims to conduct comprehensive market research to determine consumer interest and purchasing intent for the software. This involves identifying target demographics, analyzing competitors, and assessing market trends. The goal is to gather data that will inform Lamb Telecom's product development and marketing strategies. Learners will apply their knowledge of market research methodologies, data analysis, and consumer behavior to provide actionable insights. The project will focus on creating a structured approach to gather and interpret data, ensuring that the findings are relevant and reliable. By the end of the project, learners will have a clear understanding of the market landscape and potential customer base for the software.

The project will culminate in a detailed market research report that includes key findings, analysis, and recommendations. Deliverables include a summary of research methodologies, data collection instruments, and a presentation of the results. Learners will also provide a SWOT analysis and a list of potential marketing strategies based on their findings. The final report should offer clear insights into consumer interest and purchasing behavior, guiding Lamb Telecom's decision-making process.