Brand Identity and Graphic Design
Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our organization needs to improve our branding and graphic design! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand while we create a better world. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness.
- What tasks will learners need to complete to achieve the project goal?
-
To successfully complete the project, students will have to work on an existing draft of our brand guide and ensure that it includes the following elements:
- A clear definition of our brand's mission, values, and vision.
- A detailed description of our target audience and the market segments we are targeting.
- An analysis of our competitors and how we differentiate ourselves from them.
- A description of our brand personality, tone of voice, and visual style guidelines.
- A clear definition of our brand messaging, including taglines, key messages, and the overall voice we use to communicate with our audience.
- Visual elements, including color palettes, typography, imagery, and other design elements.
- Guidelines for how our brand should be used in various contexts, such as advertising, packaging, and digital media.
It is important to mention that in the developing of this project we will be using the lates graphic and logo design trends to be align with the current social changes.
- What is the main goal for this project?
-
Our organization needs to improve our branding and graphic design! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand while we create a better world. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness.
- What tasks will learners need to complete to achieve the project goal?
-
To successfully complete the project, students will have to work on an existing draft of our brand guide and ensure that it includes the following elements:
- A clear definition of our brand's mission, values, and vision.
- A detailed description of our target audience and the market segments we are targeting.
- An analysis of our competitors and how we differentiate ourselves from them.
- A description of our brand personality, tone of voice, and visual style guidelines.
- A clear definition of our brand messaging, including taglines, key messages, and the overall voice we use to communicate with our audience.
- Visual elements, including color palettes, typography, imagery, and other design elements.
- Guidelines for how our brand should be used in various contexts, such as advertising, packaging, and digital media.
It is important to mention that in the developing of this project we will be using the lates graphic and logo design trends to be align with the current social changes.
- How will you support learners in completing the project?
-
We have a constantly growing comprehensive research stock on processes, methods, guides, techniques, and general information that I believe will be beneficial in the development of our project. We will also in contact with students providing them a daily or weekly manual guide where they will be able to find all or most of the necessary information.
This may include:
-Step by step guide
-Latest trends and information that we will use.
-Mood boards and visual references.
-Drafts
-Links to support information such as video tutorials.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students should have knowledge and experience in the following skills and technologies:
- Graphic design and illustration software, such as Adobe Illustrator, Photoshop, InDesign, etc..
- Research and analysis of market trends and consumer data.
- Experience working with a team and collaborating on projects.
- Strong communication and time management skills.This project may combine research, data analysis, graphic design w/ Adobe CC and other tools.
About the company
- https://www.manuelcreativestudio.com/
- 0 - 1 employees
- Sales, Apparel & fashion, Technology, Environment, Non-profit, philanthropic & civil society
We are a socially responsible and innovative studio, we have a fashion and accessories brand that is developing a wide range of options for all consumers through its lines. Our mission is to create unique, high-quality products while supporting various social and environmental causes. Our vision is to become a leading studio in different industry, recognized for our commitment to sustainability, technology and community impact. Our values include social responsibility, innovation and quality.