Sweet Spot Crowdfunding Campaign Development
Project scope
Categories
Branding & style guides Communications Market research Digital marketing FundraisingSkills
target audience marketing visual assets campaign management promotional materials persuasive communication communication appealsYour Sweet Spot Life is looking to launch a crowdfunding campaign to support the development and expansion of its projects. The goal of this project is to create a compelling and effective crowdfunding strategy that will attract potential backers and generate the necessary funds.
The project involves researching successful crowdfunding campaigns, identifying target audiences, and crafting a persuasive campaign narrative. Additionally, the team will design engaging visuals and promotional materials to enhance the campaign's appeal.
By applying marketing and communication skills learned in the classroom, learners will gain hands-on experience in developing a real-world crowdfunding campaign. The project is designed to be completed by a team of marketing or business students within a single academic program.
The deliverables for this project include a comprehensive crowdfunding campaign plan, a detailed target audience analysis, and a set of promotional materials. Additionally, the team will produce a campaign narrative and a series of visual assets, such as graphics and videos, to support the campaign. The final deliverable will be a presentation summarizing the campaign strategy and expected outcomes.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Responsible consumption and productionAbout the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green Social Enterprise Employee-Owned Neurodivergent-Owned Community-FocusedAbout us
We are capturing what it means to be Canadian—one resource, one product, one story, one experience at a time. Our process begins with local natural resources, crafted by passionate creators who turn raw materials into meaningful works. Each creation tells a story—of learning, making, and transforming—connecting us to our culture and community. Through these efforts, we showcase how creation inspires, empowers, and leaves a lasting impact on those who experience it.
Motivation and Ideology
We are driven by a commitment to reshaping the way resources are sourced, products are made, and communities are supported. Our goal is to create sustainable, high-quality goods that reflect Canadian culture and values, challenging traditional models of production and consumption.
Resource Development
We work tirelessly to find truly Canadian resources, overcoming the challenges posed by global outsourcing. Partnering with universities and local groups, we aim to discover, develop, and utilize local materials for a sustainable, ethical product line.
Creation and Innovation
Through collaboration with creators, we develop innovative products that highlight Canadian craftsmanship and creativity. Our focus is on providing the tools, resources, and support to help creators build products that are both sustainable and meaningful.
Community Engagement
We believe in the power of collaboration and are actively working with local businesses, schools, and community groups to foster long-term, sustainable growth. By building strong partnerships, we support the development of local industries and create a more resilient economy.
Market and Sales
Our marketplace serves as a platform to sell not only our own products but also those created by other local artisans and businesses. By offering sustainable, high-quality products, we aim to make ethical consumption the easy and logical choice for consumers.
The Vision
Our vision is to build a self-sustaining ecosystem where Canadian resources are prioritized, and businesses are empowered to thrive. We are working towards creating resource hubs and a CRM system that will streamline the development of local products and services, creating a lasting impact on communities and industries.