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Product Management in Practice Project

KIEI-932
Closed
Northwestern University
Northwestern University
Evanston, Illinois, United States
Pallavi Goodman
Pallavi Goodman
Project Coordinator
1
Timeline
  • March 27, 2017
    Experience start
  • June 2, 2017
    Experience end
General
  • 63 learners; individual projects
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 5 projects wanted
  • Anywhere
  • Academic experience
  • Startups, Established companies, Technology companies
  • Any industries
Categories
Information technology Product or service launch
Skills
strategic planning market assessment business modeling roadmaps product requirements
Project timeline
  • March 27, 2017
    Experience start
  • June 2, 2017
    Experience end
Overview
Learner goals and capabilities

Is your organization facing a current business/marketing challenge? Get MBA students to find your resolution.

Expected outcomes and deliverables
  • A document outlining final conclusions and future recommendations.
  • 30-minute final presentation to your organization.
Project Examples

In small groups students completing their MBAs will work to solve a challenge that your organization has provided. These challenges may relate to marketing your product/service, opportunity/market assessment, product discovery, product planning, roadmap design, or product portfolio management.

It always helps to have fresh eyes on a problem. Let MBA students put their skills to work by using their product management frameworks and tools to help your business flourish. Students will provide actionable insights into how you can manage your product

Examples of projects like this may include, but are not limited to:

  • Understanding the current landscape of your product/service and it’s viability in the marketplace.
  • Shaping your product/service to better-suit current/future demand.
  • Constructing a granular idea of your product/service’s future growth.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Fill out a project form that articulates the business problem, goals and deliverables, and benefits of the project to students and the client.

Provide a summary of data and resources that can be made available to the student team.

Nominate a point person that will serve as a guide to students and commit to weekly touchpoints.