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Marketing Management Theory & Application (MKT 251)

MKT 251
Closed
College of New Caledonia (CNC)
College of New Caledonia (CNC)
Prince George, British Columbia, Canada
Wei Liang
Instructor
2
Timeline
  • January 12, 2021
    Experience start
  • January 16, 2021
    Project Scope Meeting
  • April 7, 2021
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Product or service launch Marketing strategy
Skills
marketing strategy competitive analysis business consulting business strategy
Learner goals and capabilities

Do you have a strategic marketing challenge that you want to tackle? In this project, student-consultants working in teams will analyze your organization's marketing management as it relates to marketing opportunities, marketing planning and strategy. Upon a complete marketing analysis which include SOWT, PEST, Five Forces Industry or Three C analysis, you will receive a detailed recommendation report and presentation using SWOT Matrix, Ansoff Matrix, or BCG Matrix analysis.

Learners
Diploma
Any level
35 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables might include:

  1. 10-15 minute presentation of key findings and recommendations
  2. A detailed report including their analysis, insights, and recommendations
Project timeline
  • January 12, 2021
    Experience start
  • January 16, 2021
    Project Scope Meeting
  • April 7, 2021
    Experience end
Project Examples

Project activities might include but are not limited to:

  • Application of tools, concepts and procedures to decision-making at the corporate, business, or functional level marketing planning process.
  • Conduct internal and external analysis (including internal capabilities, customer, competitor, market, industry and environment).
  • Marketing strategy review: Providing recommendations on the directions for your new product development or new market development.
  • Providing insight and recommending sustainable strategies related to the Marketing Mix (Commodity, Channel, Cost, Communication set or Product, Place, Price and Promotion set).

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Provide an opportunity for students to present their work and receive feedback.

Be available for an email with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.