Closed to new projects.
Timeline
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October 16, 2026Experience start
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October 27, 2026Project Plan
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November 21, 2026Experience end
About this experience
Contact
Learner skills
online communication marketing research project management digital project managementYour business will collaborate with a group of students from a Digital Marketing Capstone' course.
Students in the Digital Marketing Capstone course will work in teams of 2–3 to assess your current marketing efforts and online performance. Using real business data, they’ll analyze your website, social media, and campaign metrics to identify opportunities for improvement. Drawing on what they’ve learned in school so far, each team will create strategic recommendations, implement your selected changes, and evaluate the impact of those changes on your marketing goals.
Individual deliverables are provided per team.
What learners can deliver
Students will collaborate with your business from October to November. Each team will begin by meeting with you to understand your goals and review available marketing data. They will then analyze your website, social media, and campaign performance to identify key trends and opportunities.
Deliverables will include:
- A digital marketing strategy report summarizing findings, data visualizations, and performance insights.
- Strategic recommendations for optimizing your online presence and marketing activities.
All students will follow a standardized framework provided by the instructor to ensure consistency across projects.
Project timeline
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October 16, 2026Experience start
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October 27, 2026Project Plan
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November 21, 2026Experience end
Projects you can submit
Working in teams of 2–3, students will partner with your business to assess current marketing strategies and identify opportunities for measurable improvement. Using real data, they’ll provide practical recommendations designed to strengthen your online presence and marketing outcomes.
Project activities may include, but are not limited to:
- Marketing Performance Analysis: Reviewing your website, social media, and campaign data to identify trends, gaps, and opportunities.
- Website and User Experience Review: Evaluating design, content, and usability to improve engagement and conversions.
- SEO and Content Optimization: Assessing keyword performance and recommending strategies to increase visibility.
- Audience Insights and Persona Development: Analyzing your target audience’s behavior, demographics, and motivations to refine messaging.
- Competitor and Industry Benchmarking: Comparing your digital performance and positioning against key competitors.
- Post-Implementation Evaluation: Measuring the effectiveness of recommended changes and summarizing the results.
Required questions for companies
Companies matching with this experience will answer these questions.
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This is an Industry Guided project.
Industry Guided offers a flexible, employer-friendly engagement model that enables meaningful industry involvement with minimal time commitment. Employers typically contribute by helping shape the project scope, participating in a kickoff meeting, and joining a structured Q&A session. The total anticipated commitment is approximately 2-3 hours over the course of the project.
- To support independent student execution, all relevant project information, data, resources, success criteria, and expectations should be provided before project kickoff.
- At project completion, employers will receive a consolidated summary package that includes student findings, recommendations, and access to final deliverables, highlighting notable and top-performing work where applicable.
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Q1 - Text short
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Q2 - Checkbox
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Q3 - Checkbox
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Q4 - Checkbox
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Q5 - Multiple choice
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Q6 - Checkbox
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Q7 - Checkbox
Timeline
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October 16, 2026Experience start
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October 27, 2026Project Plan
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November 21, 2026Experience end