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Creative Industry Strategy Analysis

MMAPP10
Closed
University of Stirling
University of Stirling
Stirling, Scotland, United Kingdom
katherine champion
Senior Lecturer in Media and Communications
6
Timeline
  • October 5, 2023
    Experience start
  • November 2, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Arts, Entertainment, Marketing & advertising, Media & production, Non-profit, philanthropic & civil society
Categories
Communications Market research Competitive analysis Product or service launch Sales strategy
Skills
critical thinking
Learner goals and capabilities

In a project, linked to the Global Creative Industries module, MSc students are asked to do a critical analysis of an existing strategy of a creative or cultural organisation or hub such as a museum/arts organisation and to develop recommendations.

Students will spend approximately 20 hours researching your organisation's activities and developing recommendations. This process is competitive so several teams will work on solutions for your organisations with the best shared with your organisation.

Learners
Post-graduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The participating organisation will receive a short 1200 report from the best graded group and will be offered the opportunity to feedback on the suggestions.

Project timeline
  • October 5, 2023
    Experience start
  • November 2, 2023
    Experience end
Project Examples

Starting this October, students in groups of five will spend 20 hours per group carrying out an analysis of your current value proposition. Using an adapted version of the business model canvas the groups will analyse aspects of your:

  • key activities
  • key resources
  • value proposition
  • audience/ customer segments
  • audience/ customer relationships
  • channels

Using a tools such as NESTA's fast idea generator, they will then make a small number of recommendations which would relate one of the following objectives such as

  • Adjusting existing marketing strategies to better reach audiences/ customers
  • Reaching new audiences/ customers
  • Launching a new product, event series or service
  • Expanding to a new location (localising for a new territory with consideration of the local cultural and economic differences)