In this project, student teams will explore how AI can enhance marketing campaigns, streamline content creation, and improve customer engagement. Teams will analyze a current marketing process, identify areas where AI can add value, and test AI-powered tools to generate insights, optimize messaging, or personalize campaigns.

1. Primary Organizational Goals for AI Readiness & Adoption: (e.g. improve SEO rankings, automate content creation, personalize marketing campaigns)
2. Current Use of AI (if any):
3. Key Challenges or Opportunities Identified: (e.g. low organic reach, inconsistent brand voice, time-consuming content production)

Expected Deliverables:

List the expected deliverables below.

Examples include:

1. AI-powered SEO audit & optimization plan
2. Scalable content creation strategy leveraging AI tools
3. Report on options for AI-assisted campaign performance analytics
4. Strategy for editorial calendar with AI workflow integration
5. Final presentation of marketing recommendations

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Expected Timeline:

Please detail any weekly sub-deliverables below to align with your specific project needs. These represent the expected output from the student at the end of each week in alignment with the program milestones.

Project Kick Off

October 19, 2026

Week 1: Business Discovery

October 19, 2026

Week 2: Research & Opportunity Identification

October 26, 2026

Week 3: Testing & Solution Development

November 2, 2026

Week 4: Final Presentation

November 9, 2026