First Aid and CPR Training Initiative

Will2well Inc. aims to expand its business by establishing a new sub-category focused on providing First Aid and CPR training. The goal is to become an official training partner of the Red Cross, starting from the ground up. This project involves researching the requirements and processes needed to become a certified training partner, developing a comprehensive business plan, and creating a marketing strategy to attract clients. The project will provide learners with the opportunity to apply their knowledge of business development, strategic planning, and marketing. The tasks are closely related and can be completed by a team of business students within a single academic program.

Comprehensive Weight Management Clinic Development

Will2Well Inc. aims to expand its services by transforming into a comprehensive weight management clinic. The goal is to create a holistic program that integrates nutritional guidance, physical activity plans, and behavioral support to assist clients in achieving sustainable weight management. The project involves researching best practices in weight management, analyzing current service offerings, and identifying gaps that need to be addressed. The team will develop a strategic plan that outlines the necessary steps to transition into a full-service clinic. This project provides an opportunity for learners to apply their knowledge of health sciences, business strategy, and project management in a real-world setting. The focus will be on creating a cohesive plan that aligns with Will2Well's mission and values, ensuring a seamless transition and enhanced client experience.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Customized Fitness Plan Development

Will2Well Inc. aims to enhance their personalized fitness and health services by developing customized workout plans and conducting comprehensive fitness assessments. The goal of this project is to create tailored workout plans for different client profiles, ranging from beginners to advanced fitness enthusiasts. The project will involve researching various fitness routines, understanding client needs, and integrating personal training principles. The team will also design a standardized assessment protocol to evaluate clients' fitness levels and track their progress over time. This project will allow learners to apply their knowledge of exercise science, client assessment, and personal training to create practical, real-world solutions.

Zahra Zahed Commercial Website Development

The goal of this project is to create a professional and user-friendly commercial website for Zahra Zahed, a brand that requires an online presence to showcase its products and services. The website should be visually appealing, easy to navigate, and optimized for both desktop and mobile devices. The project will involve tasks such as designing the website layout, developing the necessary web pages, integrating e-commerce functionalities, and ensuring the site is SEO-friendly. The team will apply their classroom knowledge of web development, user experience design, and digital marketing to complete this project. The final website should reflect the brand's identity and meet industry standards for commercial websites.

Mobile App Port

Our company advertises thousands of products online. We use an app to connect with our customers, and we want to make it compatible with more devices. We would like to collaborate with students to create an ported version of our app in a new technology, so more users can access our services. This will involve several different steps for the students, including: Familiarizing themselves with our platform, products and services. Familiarizing themselves with the features we would like to re-implement in the adapted version. Recreating features for our ported version. Recommending ways to minimize the challenges of app porting. Bonus steps in the process would also include: Testing the new app.

Recruitment Video Production

In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our company culture and values. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.

International Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition. Provide an international marketing plan

Will2Well Work Anniversary Event Videography Project

The primary aim of this project is to create an all-encompassing videography project plan for the Will2Well Work Anniversary Event, scheduled to take place on July 7th, 2024, in the banquet hall. This event is a celebration of Will2Well's significant milestone and is open to all clients and vendors. The main goal is to capture the essence of the event through videography and create compelling video content that aligns with the company's vision and mission.

Photography Project for Will2Well Inc.

The main goal for the project is to provide high-quality photography content for Will2Well Inc. to showcase their virtual gym services, community environment, and comprehensive wellness programs. The photography should capture the essence of the company's vision and mission, emphasizing personalization, community, empowerment, and comprehensive wellness.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Restructure a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Restructuring a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Podcast Production

Since podcasts are becoming an increasingly popular content medium, our company hopes to capitalize on this by creating our own. In this project, students will collaborate with us to take advantage of trending media and create a season of our own podcast. We would like students to deliver a 5-episode podcast series based on our company’s nice to resonate with our target audience. This will involve several different steps for the students, including: Collaborating with the project manager to form a name and a theme for the podcast, and a topic for each episode. Script various components of each podcast episode such as the introduction, welcome, call to action, and outro. Create cover art for the podcast. Research and plan what will be discussed on an episode-by-episode basis. Record and edit each episode. Facilitating special guest appearances in one or more episodes.

Podcast Production

Since podcasts are becoming an increasingly popular content medium, our company hopes to capitalize on this by creating our own. In this project, students will collaborate with us to take advantage of trending media and create a season of our own podcast. We would like students to deliver a 5-episode podcast series based on our company’s nice to resonate with our target audience. This will involve several different steps for the students, including: Collaborating with the project manager to form a name and a theme for the podcast, and a topic for each episode. Script various components of each podcast episode such as the introduction, welcome, call to action, and outro. Create cover art for the podcast. Research and plan what will be discussed on an episode-by-episode basis. Record and edit each episode. Facilitating special guest appearances in one or more episodes.

Fitness Cost Accountant

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Managing and analyzing costs related to fitness equipment, facility maintenance, and operational expenses to ensure cost efficiency and profitability. Conducting cost variance analysis, budgeting, and forecasting to support financial planning and control within the fitness industry context. Collaborating with fitness facility managers to optimize cost structures and improve operational performance.

Membership Revenue Analyst

We’d like students to help analyze our datasets to draw helpful insights. From this analysis, we hope to not only improve our processes and understanding but also gain insights that will enhance our strategy. These insights will be directly related to business outcomes.

Fitness Finance Manager

As a dynamic entity within the fitness industry, our company is committed to enhancing its financial health and operational efficiency. This project aims to empower our Fitness Finance Manager role with advanced financial models and strategies tailored to the unique challenges and opportunities of the fitness sector. This project will focus on optimizing financial operations, including managing revenue streams such as memberships, classes, and personal training services, and developing financial strategies to boost profitability, control costs, and enhance overall financial performance. This project will require students to: Conduct an in-depth analysis of financial operations specific to the fitness industry, examining current revenue management practices, cost control measures, and financial performance metrics. Develop and implement financial strategies that align with emerging fitness industry trends, aiming to optimize profitability and support the company's growth objectives. Collaborate with fitness operations teams to gather and analyze financial data, using this information to make informed, data-driven decisions that enhance financial and operational outcomes. Utilize mathematical and statistical tools to forecast financial scenarios, assess risk, and conduct sensitivity analyses to evaluate the impact of various financial strategies and decisions. Create a comprehensive report detailing the developed financial models and strategies, the outcomes of data analyses, and recommendations for financial and operational improvements. This report will be presented to the project manager and key stakeholders, providing actionable insights to guide the company's financial strategy in the fitness industry.

Podcast Production

Since podcasts are becoming an increasingly popular content medium, our company hopes to capitalize on this by creating our own. In this project, students will collaborate with us to take advantage of trending media and create a season of our own podcast. We would like students to deliver a 5-episode podcast series based on our company’s nice to resonate with our target audience. This will involve several different steps for the students, including: Collaborating with the project manager to form a name and a theme for the podcast, and a topic for each episode. Script various components of each podcast episode such as the introduction, welcome, call to action, and outro. Create cover art for the podcast. Research and plan what will be discussed on an episode-by-episode basis. Record and edit each episode. Facilitating special guest appearances in one or more episodes.

Redesigning a Human Resources Performance Evaluation

As our organization grows, it is important to stay up to date with the industry’s evolving human resources practices to manage our employees effectively. In this project, students will design a preliminary model of a new performance evaluation system that emphasizes our company goals, and draws a focus to our main challenges that staff are facing. Tasks include: Speaking to current employees and management to determine the needs and challenges of our organization for a performance management system. Researching performance management options that may suit the needs of our team, focusing on measurability and reliability. Establishing a rollout plan that outlines how our organization will transition to using a new performance management system. Using a weighted decision matrix to decide on a method based on factors such as efficiency, user-friendliness, measurability, reliability, and cost- effectiveness.

Logo Redesign

Our company has been serving thousands of customers for decades. We would like to update and revamp our existing brand to attract more customers. We would like to work with students to develop a new logo that aligns with our company’s mission and story while providing an appealing design for users. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Brainstorming logo ideas that suit our company and providing justification for each idea. Designing and testing the best logos to garner input. Refining and improving logos based on feedback. Bonus steps in the process would also include: Developing a finalized logo for implementation.

Investment Raising Plan

Our company is committed to serving our target market. To direct our future activities, we are in need of investor support. We would like to collaborate with students to develop a capital raising plan that meets our goals. This will involve several different steps for the students, including: Familiarizing themselves with our values, products and services. Defining goals for the investment raising plan. Conducting research on potential investors for our company. Creating investment materials such as presentations and templates for our financials and forecasts. Bonus steps in the process would also include: Recommending improvements or changes for future investment materials.

Fundraising Event Planning

Our organization is committed to serving our target population. However, we are currently facing funding challenges. We would like to collaborate with students to plan a fundraising event to help meet our goals. This will involve several different steps for the students, including: Familiarizing themselves with our mission, values and goals. Estimating and establishing the budget of the fundraising event. Creating a plan of action and a detailed breakdown of tasks for volunteers to complete at the event. Assisting in marketing and promoting our event. Bonus steps in the process would also include: Recommending improvements for future fundraising events.

Brand Voice

Our company has been serving customers for years. We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on our company’s products and customers. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending revisions for our current marketing materials to use a new brand voice.

Employee Recognition Program

Our company has 10+ employees with diverse backgrounds and experiences. We want to better recognize their hard work and show our appreciation. We would like to collaborate with students to develop an employee recognition program. This will involve several different steps for the students, including: Defining objectives for our employee recognition program. Researching successful recognition programs. Recommending suitable ways to recognize our employees. Developing a plan to track the program’s effectiveness. Bonus steps in the process would also include: Recommending ways to promote our program and raise awareness.

Awareness Campaign Speaker Invitation

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to identify potential speakers and sponsors for our awareness campaigns. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that our campaigns will target. Identifying potential speakers, sponsors and partners who can support our campaign. Drafting emails to invite speakers. Bonus steps in the process would also include: Assisting in contacting speakers.

Grant Writing

Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.

Organization Structure Configuration for Growth

Our organization is anticipating a large amount of growth in the next five years. To make sure we continue to operate with a high level of efficiency, we need to have the right people in the right places. With your help, we hope to modify our current organizational structure in a way that best manages our growth priorities. Tasks may include: Research our existing structure and personnel needs using our organizational chart and speaking to employees. Generate a projection for personnel needs in the next five years using quantitative and qualitative assessments. Conduct a gap analysis for the skills and positions that will be needed in the next five years. Develop a proposal for a reconfiguration of our current organizational structure including research, the gap analysis, an updated organization chart, and proposed solutions. Create an updated organizational chart according to recommendations.

Will2Well Work Anniversary Event Project

The goal of this project is to create a project management plan for an event that is happening on July 7th 2024 at the banquet hall for Will2Well's work anniversary. This event is open to all clients and vendors. The project should include tasks such as: - Researching and selecting a venue for the event. - Developing a budget for the event. - Creating a timeline for the event. - Developing a marketing plan for the event. - Coordinating vendors and suppliers for the event. - Developing a plan for the event day.

Grant Writing

Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.

Comprehensive Business Plan for Will2Well Inc.

The goal of this project is to create a comprehensive business plan for Will2Well Inc. The plan should include evaluating market attractiveness, internal capabilities, and external risks. It should also include assessing various business strategies, formulating a mission, vision, goals, and business objectives, and outlining detailed strategies for key functional areas like marketing, operations, finance, human resources, and leadership.