Improve Marketing & Branding Presence

Swing Paints Limited is a family-owned & operated business in Montreal. We've been manufacturing paints, varnishes, and wood finishing products for 57 years under the Circa 1850 brand. We take a hands-on approach to every aspect of our business. Our goal is to produce the highest quality products.Current ChallengeAs a mature product category, we are tasked with attracting new and younger customers. Our industry has revolved around in-person shopping in hardware stores & hobbyists. To build our brand we established our website back in 2000 to create a dialogue with potential customers.We need help improving our brand name recognition as well as attracting a wider market to the brand & its product offerings.Desired OutcomeOur goal is to improve our online presence, build our brand name and attract a new audience. We take an educational standpoint towards our industry and so we are not driven by simple e-commerce sales but, rather, by improving the interest in our category as a whole.