Salmon-Run Coaching is seeking to enhance its digital presence through improved search engine optimization (SEO) and digital/social media marketing strategies. To achieve this, the company aims to secure funding through digital marketing grants. The project involves researching available grants specifically designed to support digital marketing initiatives. The goal is to identify 3 suitable grants that align with the company's objectives and to develop a compelling application or case for each. This project provides learners with the opportunity to apply their knowledge of digital marketing, research skills, and grant writing. The tasks are closely related and can be completed by a team of learners specializing in marketing or business studies. The project is designed to be completed within 80 hours, ensuring a focused and efficient approach to achieving the desired outcomes.

Salmon-Run Coaching, a company specializing in business-to-business (B2B) coaching services, seeks to enhance its online presence and reach a broader audience. The primary goal of this project is to develop a comprehensive digital marketing plan that focuses on improving the company's website search engine optimization (SEO) and social media engagement. The project will involve analyzing current digital marketing efforts, identifying areas for improvement, and proposing strategies to increase visibility and engagement with potential clients. Learners will apply their knowledge of digital marketing principles, SEO techniques, and social media strategies to create a plan that aligns with Salmon-Run Coaching's business objectives. The project will be completed by a team of marketing students who will work collaboratively to ensure all aspects of the digital marketing plan are cohesive and effective.